Thursday, October 7, 2010

This was one of the 30 or so ads


Newspapers were the major advertising source for local car dealers. This was one of the 30 or so ads done for what was called the Dealer Ad Planner every year, a three ring binder full of 1/4 page layouts for each model in the line up. The dealer would choose an ad, paste their name and address on the bottom and ship it off to the local press. In this case the CRX-HF (High Fuel). 45 MPG City/50 MPH HWY, not bad. The ad? Well...

Joe Baratelli SVP, Group Creative Director, RPA


1 comments:

  1. Advertising and marketing plays an important role in an organization which enables it to in the long run establish the success or failure of the enterprise.


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