This was the first full :30 spot I produced – it was February 2001. I spent a few car seasons (which used to be every and all summer) shooting running footage packages for the Lincoln Mercury division of Ford out of Y&R Detroit. Then, at the end of 2000 I was transferred to Y&R Irvine’s office where Lincoln Mercury had moved as part of Ford’s Premier Automotive Group (lucky me, eh). Somehow was able to land this project – shoot in the Florida Keys, cars, boats, underwater cameras, helicopters AND car prep who brought the vehicle from Palm Springs? I was pretty lucky to think that my boss would let a 26 year old handle this spot. The even funnier part – this was 1 spot of a 9 spot package. Oh when car accounts had money . . .
– Tricia Hoover Kovack
– Tricia Hoover Kovack
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