It's Got to be Tide - in any language.

The first ad concept I ever sold was for Tide Latin America. My spanish is choppy, hence the beginning of my career in visual solutions.

The client actually wanted a back to school ad. I learned that in South America it's common for children wear uniforms to school with tailored white shirts. This enabled us to distill the message down to the wonderful essentials.

Not to mention it was a blast getting my feet wet on set by tossing ketchup onto a surface with a spoon for hours to get a natural shaped drip to cover the logo. Ten years later I still think this ad is a winner in any language and I still drive stylists mad.

– Robin Milgrim, Senior Art Director

See more of Robin's work at www.RADadART.com