
The brief came from a hells-angel-turned-creative type I reported in to at the time.
Hey Funke - here's your big break doos ("doos" translates roughly as jerk). You get to work on a car account!
However, it's newspaper, it's reatil, you only got a1/4 page, no color - black and white section, and we have no money for car photography.
Oh, and I want it to run in the Sunday Times. (It was a Wednesday morning).
– Erich Funke, Creative Director, Saatchi & Saatchi LA

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